Description:

This person will be the subject matter expert for e-commerce and delivery at KFC. This role will manage the connections between KFC’s e-commerce partners, franchisees, marketing, and IT teams to grow overall brand sales and profitability. This person will be tasked with overseeing the build and maintenance of e-commerce platforms, leading market media tests, managing offers and promos within the e-commerce platform, and being the main point of contact for select partners. 1)Build a meaningful delivery layer for KFC: •Lead marketing partnership with Grubhub from KFC •Serve as Marketing SPOC on cross-functional team leading national rollout of delivery •Own all elements of delivery marketing spanning strategy, marketing execution, in-store executions 2)Partner with manager/IT to build and maintain E-Comm platforms for KFC 3)Define and execute End-to-end E-Commerce strategy: •Define role of marketing channels to build E-Comm layer spanning e-mail, search, paid, push, signage, point of purchase, etc. •Play an integral role in the development of owned E-Comm platforms through KFC.com and the KFC app. 4)Utilize test and learn approach to build foundation for Performance Marketing within KFC and franchisee community: •Define and deliver Local and National Marketing Playbooks for delivery •Work with manager/franchisees to develop funding model for performance marketing

Requirements:

•Education/Certifications – Bachelor Degree required •Experience •5+ Years of Practical business experience •1-3 Years minimum (more preferred) of e-commerce or digital build experience •Experience with multi-variate testing or market tests

Additional Info: