Description:

Title: Marketing Director Classification: Full Time Exempt Reports To: VP of Marketing Job Description Position Summary: The Marketing Director will be responsible the development, sell-in (internally and with vendor partners) and execution of Vallarta’s marketing/advertising programs. Additional responsibilities include managing the company’s Public Relations initiatives as well as our charity fundraising and giving (Gonzalez Family Foundation). Essential Duties and Responsibilities: • Develop and execute compelling, sales driving marketing/advertising initiatives. These programs will be both vendor and self-funded initiatives. • Manage team members (one initially and more as the department grows) to achieve set objectives in Vallarta’s marketing programs. • Lead the development of the company’s Public Relations strategy. Oversee the implementation of the strategy to achieve set objectives. • Oversee all facets of the organizations charitable giving programs. This includes the execution of fundraising events (golf tournaments and in-store programs) as well as our giving programs. • Manage third party vendor in the execution of our in-store sampling and demonstration events. • Adhere to deadlines and produces projects/assignments in a timely fashion. • Work collaboratively with marketing team members and other departments to insure flawless execution of programs. • Perform other duties and special projects required by the organization. • Responsible for supervision of the Graphic Designer, ensuring they are successful in their role, meeting department goals and objectives, and positively represents the marketing department by demonstrating Vallarta’s Core Values; Customer Service, Commitment, Integrity, Respect, Humility and Teamwork with everyone they come in contact with. Knowledge and Skills: • Promotes an environment that supports and encourages the adoption of Vallarta Supermarkets Core Values • Strong customer service skills, with a commitment to delivering extraordinary customer service • Strong project management skills • Strong analytical and problem-solving skills • Ability to work independently and as part of a team • Bi-lingual English & Spanish required • Ability to handle confidential information with appropriate discretion • Solid understanding of consumer communications principles and practice • Ability to work on multiple projects with tight timelines but remain detail oriented • Excellent verbal and written communication skills (Bilingual English & Spanish) • Demonstrates curiosity; keeps up with the evolving landscape of available tools, technologies and resources • Is motivated and driven, and collaborates well with Creatives, Project Managers, Business Owners and Executives to solve complex problems with simple solutions This job description is not intended to be all-inclusive and employees may perform other duties as directed. All employees are expected to perform any reasonable task or request that is consistent with fulfilling company goals and objectives.

Requirements:

Required Education and Experience: • Bachelor’s Degree in Marketing, Business or Retail • Demonstrated track record of managing consumer communications projects in either an agency or retail environment • Minimum of 7 years of professional experience in Business to Consumer Marketing and/or Public Relations (retail preferred) • Financial Scope- Working knowledge of the budget and tracking to ensure efficiency • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently

Additional Info:

Physical Demands: • May also have to do some light lifting of supplies and materials from time to time • Requires prolonged sitting or standing • This position requires up to 20% travel and overnight stays from time to time • Typical physical demands or activities include climbing, standing, bending, stooping, kneeling, reaching and walking • Must report to work location (office or store) daily to meet requirements of the essential job functions. Position Type/Expected Hours of Work: This is an exempt level position; schedule would be based on business necessity and coordinated through the reporting supervisor. California Consumer Privacy Act (“CCPA”) Notice to Applicants This notice explains to you, pursuant to the California Consumer Privacy Act (“CCPA”), how Vallarta Supermarkets (“Vallarta,” “the Company,” “we,” “us,” and “our”) may collect your information in relation to your application for employment and potential employment with us. For purposes of this notice, “Personal Information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household, or as otherwise defined under the CCPA. “Personal Information” does not include certain information, including publicly available information lawfully made available from government records, deidentified or aggregate information, or other information excepted under the CCPA. Information We Collect about Applicants We need you to provide certain information in order for you to complete your application for employment with Vallarta. The following provides the categories of Personal Information we may collect about applicants as part of the application process, and/or our employees if ultimately hired. • Personal Identifiers. We may collect your name, driver’s license or state identification card number, passport number or other government identification number (including U.S. work authorization number), Social Security information, residence/postal address, email address(es), phone number(s), and other contact information during the application and recruitment process. We may collect your emergency contact information as well. If you are hired, we may collect additional personal identifiers about you to facilitate the employment relationship. • Characteristics of Protected Classifications under California or Federal law. We may collect your age, date of birth, race, ethnicity, sex/gender, and marital status. • Biometric Information. We may collect your fingerprints to facilitate the employment relationship, if you are hired. • Professional or Employment-Related Information. Depending on your role/duties with Vallarta, we may collect information regarding your criminal history, driving history, and credit history as part of our employment background check. We also collect information regarding your professional and employment history and other qualifications you provide in your employment application, including references, skills/abilities, employment goals and expectations, and other related information (if you choose to provide them). • Education Information. We collect information regarding your professional and education history to the extent provided in your resume/application. • Thermal or other Health-Related Information. If you apply in-person or come to our store(s) as part of the application process, we may need to take your temperature or other similar information as part of our health protection policies. However, this information is not retained. • Inferences. We gather information about your employment history with Vallarta, such as the company location/facility to which you are assigned, position and description of duties, fulltime and part-time status, pay rate, as well as descriptions about your job performance and skills. We may also draw other inferences such as your characteristics, job preferences, personal hobbies, activities, foreign language capabilities, other abilities and the like. Purposes for Collection of Your Personal Information We use the above categories of personal information for the following business purpose(s): • To make recruitment and employment decisions, including assessing your application and qualifications for employment with us. • To conduct and verify background checks (where applicable). • If hired, to facilitate onboarding, payroll, benefit, and leave of absence administration • For security purposes. • To obtain and/or maintain insurance policies and coverage. • To comply with applicable federal, state, and local laws and regulations. • To manage workers’ compensation claims and conduct workplace investigations. Third-Party Collection of Personal Information The Company may use third-party vendors, such as Snag-a-Job, to facilitate the application process for applicants. In this process, these third parties may collect an applicant’s personal information and provide it to us for employment decisions. Additional CCPA Disclosures At this time, the CCPA does not afford applicants or employees the right to make requests regarding their Personal Information as it relates to the application and/or employment relationship. This does not affect other rights you may have under other laws. Further, nothing in this notice restricts Vallarta’s rights or ability to: • Comply with applicable federal, state, and local laws and regulations. • Meet any other legal obligation, including complying with lawful inquiries, investigations, subpoenas, court orders, or other requirements of applicable lawful authorities. • Exercise its legal rights and defend claims. • Report potentially unlawful activity to appropriate law enforcement and cooperate in any resulting investigation. • Detect and respond to unauthorized activity and security incidents. • Protect against and report potential illegal activity and/or fraud; or • Provide information to our service providers in relation to the above listed purposes, or transfer information as part of a merger, acquisition, or other transfer of some or all of our business to another party. Contact Us For more information or any questions about this notice , please contact Human Resources, at 818-898-0088.