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Description

Four brands. One writer. Endless variety. Our writer creates marketing materials to support our four restaurant concepts, executing across email, print, POP, web, direct mail, social, outdoor, broadcast and more. We’re looking for a skilled storyteller, with the ability to align approach and voice with brand and communications channel, and digital experience is a must. Those like-worthy, traffic-driving Facebook vids don’t create themselves. If you’ve been intrigued by in-house work but are apprehensive about losing agency variety, you might have just found your holy grail. Each of our restaurant concepts has a distinctive brand, so you’ll be switching from fun and irreverent to warm and approachable all in a day’s time. And you may find yourself working alongside our culinary and beverage teams on menu development. • You got to be in it to win it, from start to finish. From the project kickoff and brainstorm all the way to delivering final sopy for production (print or digital). • Work within the parameters of current brand guidelines, but explore creative solutions to push boundaries • Be ready to jump in on a good brainstorm session at all times. From email creative + headlines to marketing promotions and more, your participation is key.. • Be proactive about your content ideas. See a trend on your Insta feed? Make it work for our business and pitch it. Want to play with your food? Go for it … set up the shot and make it work to support our marketing strategy. • Be a team player: you’ll work alongside the Senior Art Director to deliver work that’s impactful and cohesive. o You’ll work with traffic/production to prioritize multiple projects simultaneously, each to deliver on schedule o You’ll work with project managers to make sure each message is being communicated and that the brand story is on point o As needed, you’ll present creative work • Here comes another fun part: you get to be a part of marketing department planning sessions to contribute to the overall marketing plans/calendars, promotions and in-restaurant customer experience. o Here, you’ll get to throw out all those whacky ideas you’ve been dreaming up and contribute strategically to the long-term vision of the brand o You’ll get a good handle on all our brands, the competitive landscape in which they play, and use your smarts on consumer/industry design trends to land on great ideas to pursue and blow out • Ability to work in fast paced environment and adapt quickly to tight timelines.

Requirements

• 3 years of copywriting experience in a fast-paced agency or in-house creative setting. Portfolio must demonstrate strong conceptual thinking, and standout creative work. • Flexible design styles. We have distinct styles and guidelines for our four brands, and candidate must be able to execute against all of them. These include: Houlihan’s Restaurant + Bar, J. Gilbert’s Wood-Fired Steaks + Seafood, Bristol Seafood Grill, Devon Seafood + Steak. • Awareness/usage of current trends, pop culture, social media … bonus points if you school us on them. • Ability to respond effectively and appropriately to creative feedback and direction. • Ability to sustain professional demeanor despite unscheduled work, revisions and short timetables. Stuff happens … let’s go with it. • Proactive, resourceful and can get going on a project independently when necessary. Must be inventive and can pay attention to details. A self-starter mentality – don’t know a program? Learn it. We’ll provide the resources necessary. • Collaborative by nature but also able to roll solo when necessary. • We’d love it if you loved food. We don’t care if it’s pizza rolls or steak tartare. • Experience in hospitality industry not required, but would be awesome. • Occasional travel involved.

Additional Information

Description

CRM – Email • Executes strategic email marketing plans for all concepts: using insights & analytics to develop email strategy, direct the creative development of emails, program & deploy within email marketing platform, write subject lines, and monitor & report performance. Work with operations to ensure store-level execution of promotions and email messaging. Test & learn using performance data and CRM customer database intelligence & segmentation in order to optimize performance in driving business goals. • Develops and maintains digital calendar outlining deployments for all concepts • Serves as the digital point person for all franchise marketing contacts to support their digital marketing as needed • Direct and oversee execution of email club acquisition campaigns to grow email databases • Work closely with CRM partner to harness customer data and insights for leveraging in email program and elsewhere • Work closely with I.T. on providing analytics and guest segments to marketing/management team to build strategies to drive the business Digital Strategy • Oversee and direct strategy for multi-channel digital marketing campaigns. Work with outside media agencies and in-house creative/marketing managers to develop content across channels, track/optimize and report performance in digital ad/marketing channels • Plan and manage media/marketing budgets for all concepts • Lead digital initiatives, working closely with I.T., such as website redesigns, gift cards, online ordering platforms, mobile apps, new tech, or digitally enabled marketing opportunities that arise • Report on all digital efforts and analyze for optimization • Track emerging trends, media + sales drivers in the industry and bring forth new ways to drive the business Other Digital Marketing • Directs paid search strategy & execution for all concepts, optimize web sites and ensure restaurant information is up-to-date and relevant • Manage card-based marketing media buys for all concepts • Oversee local presence on key platforms (maps, online menu aggregators, etc) • Manage and develop digital marketing team • Lead social influencer initiatives

Requirements

• 7+ years of digital marketing experience with email marketing expertise a must. • Experience in loyalty programs, CRM and segmentation a huge plus • Results-oriented with the ability to manage multiple priorities and deadlines with minimal oversight • Overall knowledge and understanding of current digital marketing trends and implications for business. Passion for new media and emerging developments in consumer-facing technology. Data geek who thrives on analytics and driving results • Understanding of website usability and best practices, versed in Google Analytics • Excellent organizational and project management skills with ability to multi-task and prioritize projects and tasks • Previous restaurant or retail email marketing a plus

Additional Information

Medical/Dental Benefits Short-term Disability Benefits 401K

Description

Houlihan's is looking for a new breed of employees to fuel our growth. Our entrepreneurial culture affords autonomy. We're nimble, capitalizing on ever-changing consumer trends to stay relevant. If you're a passionate, self-assured person with capitalistic spirit, Houlihan's is the best place to grow your career. Qualified individuals will have 2-5 years of full service multi unit management experience with a passion for success and a commitment to quality food and unsurpassed service. We offer: * Competitive Medical Plans for you and your family * Excellent Dental & Vision Coverage * 401K options * Short & Long Term Disability * Basic & Supplemental Life Insurance * Paid Training / Ongoing Development and Tuition Reimbursement * Dining Gold Card * 2 Weeks Vacation * Bonus Package EOE

Requirements

Additional Information

Description

Four brands. One designer. (Well, two, but we’re looking for the second. Is it you?) The Graphic Designer will create marketing materials to support all four of our restaurant concepts, executing across email, print, POP, web, direct mail, social, outdoor, broadcast and more. We’re looking for someone with good branding, typography and layout chops, and digital experience is a must. Those like-worthy, traffic-driving Facebook vids don’t create themselves. If you’ve been intrigued by in-house work but are apprehensive about losing agency variety, you might have just found your holy grail. Each of our restaurant concepts has a distinctive brand, so you’ll be switching from Trade Gothic to Helvetica to Rockwell in a day’s time. And oh, the Pantone places we’ll go! • You got to be in it to win it, from start to finish. From the project kickoff and brainstorm all the way to delivering final artwork for production (print or digital). • Work within the parameters of current brand guidelines, but explore creative solutions to push boundaries that keep our brand so fresh and so clean. • Be ready to jump in on a good brainstorm session at all times. From email creative + headlines to marketing promotions and more, your participation is key. • Be the point-person on all digital projects, including but not limited to, website design, social media content, app design, etc. o You’ll have the opportunity to work with in-house IT and development team or outside vendors, learning to facilitate design conversations with back-end dev when needed. o You’ll get to work with project managers to create social content both planned in advance and on the fly. • Be proactive about your content ideas. See a trend on your Insta feed? Make it work for our business and pitch it. Want to play with your food? Go for it … set up the shot and make it work to support our marketing strategy. • Be a team player: you’ll work alongside the Senior Art Director to deliver work that’s visually impactful and cohesive. All work is approved by the Creative Director. Some other stuff to note: o You’ll work with traffic/production to prioritize multiple projects simultaneously, each to deliver on schedule o You’ll work with project managers to make sure each message is being communicated and that the brand story is on point o As needed, you’ll present creative work • Here comes another fun part: you get to be a part of marketing department planning sessions to contribute to the overall marketing plans/calendars, promotions and in-restaurant customer experience. o Here, you’ll get to throw out all those whacky ideas you’ve been dreaming up and contribute strategically to the long-term vision of the brand o You’ll get a good handle on all our brands, the competitive landscape in which they play, and use your smarts on consumer/industry design trends to land on great ideas to pursue and blow out • Ability to work in fast paced environment and adapt quickly to tight timelines. • Participation in photoshoots with Senior Art Director … end goal is to get you directing some of these photoshoots yourself. Boom!

Requirements

• 3 years of design experience in a fast-paced agency or in-house creative setting. Portfolio must demonstrate strong conceptual thinking, and standout creative work. • Flexible design styles. We have distinct styles and guidelines for our four brands, and candidate must be able to execute against all of them. These include: Houlihan’s Restaurant + Bar, J. Gilbert’s Wood-Fired Steaks + Seafood, Bristol Seafood Grill, Devon Seafood + Steak. • Strong digital design skills, including GIF and video animation capabilities, website design + interest in dev process experience a plus • Awareness/usage of current trends, pop culture, social media … bonus points if you school us on them. • Strong background and skills in design-specific disciplines, including branding + logos, typography and layout. Illustration + hand-lettering not required, but we likey! • Ability to respond effectively and appropriately to creative feedback and direction. • Ability to sustain professional demeanor despite unscheduled work, revisions and short timetables. Stuff happens … let’s go with it. • Proactive, resourceful and can get going on a project with little to no direction when necessary. Must be inventive and can pay attention to details. A self-starter mentality – don’t know a program? Learn it. We’ll provide the resources necessary. • Collaborative by nature but also able to roll solo when necessary. • We’d love it if you loved food. We don’t care if it’s pizza rolls or steak tartare. • Experience in hospitality industry not required, but would be awesome. • Expert knowledge in all design related software (Adobe Suite required – including After Effects or similar video animation software. Keynote a nice-to-have) • Organized file creation in order to share among designers • Occasional travel involved.

Additional Information