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Job you are applying for:

Sales - Digital Sales Coordinator - KGNS

at the following location(s):

KGNS - Laredo, TX

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Description:

About Gray Television: Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. About KGNS: KGNS TV’s market dominance begins with a prime offering of NBC, CBS, ABC, CW and Telemundo affiliations; and a delivery daily newscasts across multiple broadcasts and digital streams including desktop and mobile. KGNS TV, the areas’ leading news broadcaster is located in the Laredo, Texas Metropolitan area and serves a combined population of over 790,000 (seven hundred ninety thousand) on the South Texas and US/Mexico border. The area consisting of Webb, Zapata, Dimmit, LaSalle, Maverick, Zavala, Frio, Duval and Jim Hogg counties; and Nuevo Laredo, Tamaulipas, Mexico is geographically poised for success between two nations. A thriving and dynamic area for all things news, the Laredo Metro area houses a diverse economy that is often immune to economic anomalies experienced by the rest of the country. Touted the number 1 (one) inland port on the US/Mexico border and diverse in her economy, whether it be ranching, agriculture, international trade, healthcare, education, retail, manufacturing or oil/gas, Laredo and our sister cities offer a wide range of industries to foster a consistently healthy economy. Laredo’s population is a diverse blend of ethnicities with a median age of 27 (twenty seven). Her young and vibrant energy lends itself to a history that offers entertainment, a wide array of eateries and a cultural immersion in a unique experience that can only be held by the romance of this U.S. / Mexico border culture. A home to many successful broadcasters, KGNS TV has a reputation of preparing reporters, producers, and anchors for their next move, which includes moves to larger metro markets. On the sales and marketing side, training integrated marketing techniques is one of the reasons our team continues to thrive. The KGNS TV family is one where integrity, ethics, and personal growth are fostered. After all, it’s always sunny in Laredo, Texas. Job Summary: KGNS-TV is seeking a Digital Sales Assistant to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Assistant must have knowledge of digital marketing including social media, audience targeting and mobile marketing strategies. This Position Reports to the Digital Sales manager. General Responsibilities: • Digital order entry with high level of accuracy • Request, update and monitor digital creative scheduling on all campaigns • Execute campaigns and creative development for all digital advertising • Assist in startup process for digital campaigns by providing research and playing an active role in on-boarding campaigns • Monitor digital campaigns pacing and effectiveness to ensure campaign delivery • Retain/grow digital revenue by pro-actively finding opportunities to optimize campaign performance. • Manage and communicate inventory sell through percentages and avails to staff • Work as a liaison with 3rd party vendors • Reconcile/audit 3rd party billing • Other duties as assigned by DSM and/or LSM

Requirements:

The Digital Sales Assistant must have knowledge of digital marketing including social media, audience targeting, mobile and video marketing strategies. Background in data, statistics, accounting and computing preferred. Advanced knowledge of Excel and Power Point preferred. ◘ Interested applicants can apply online at https://gray.tv/careers#currentopenings

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge. GRAY TELEVISION, INC. PARTICIPATES IN E-VERIFY.