About Gray Television:
Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second-highest-rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
WBTV, virtual channel 3 (UHF digital channel 23), is a CBS-affiliated television station licensed to Charlotte, North Carolina, United States. The station first signed on the air on July 15, 1949. When it debuted, WBTV was the 13th television station in the United States and the first in the Carolinas.
WBTV in Charlotte, NC is seeking a Senior Digital Sales Specialist to join our sales and digital campaign management team. This candidate will be responsible for working with the sales staff as well as responsible for campaign management of various programmatic campaigns to ensure performance, pacing and delivery. The Senior Digital Sales Specialist will work strategically with our sales team to design solutions that deliver results to various clients through our digital products. The candidate must have at least 2 years of digital sales and 2 years of programmatic campaign management experience and be organized, energetic and an effective communicator.
• Campaign Management
o Control self-service ad platforms to create and control digital buys for display, native, video, OTT
o Own all steps of the AdOps process
o Optimize all sold campaign to reach the stated goals
• Client Facing
o Partner with sales team in pitching and closing new business by either being present on sales calls or creating campaign strategies to fit client goals
o Lead monthly client-facing reporting calls to discuss campaign reporting as well as potential optimizations
o Create and maintain relationships with current and future clients to grow revenue opportunities
• Bachelor’s Degree in Marketing, Advertising, Business, or equivalent combination of education and experience preferred
• At least 2 years of digital campaign management and 2 years of digital sales experience preferred
• Must have your own dependable means of transportation
• Experience working with others to close, maintain and grow business
• Expert knowledge in all facets of digital advertising
• Strong communication, negotiation, and persuasion skills. Both written and oral
• Strong problem-solving and decision-making skills
• Must be proficient in Excel, Word, Powerpoint and Outlook
o Experience with photoshop is a plus
• Ability to multitask, manage multiple assignments, and prioritize tasks in a fast-paced, deadline-driven and team-oriented environment
• Pre-employment drug screen and clean MVR required
◘ Come join our team, apply online at https://gray.tv/careers#currentopenings
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
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