Description:

This person will be the subject matter expert for e-commerce and delivery at KFC. This role will leverage owned and 3rd party data to define and execute a performance marketing plan to build a meaningful e-commerce layer that grows overall brand sales and profitability. 1)Leverage CRM capabilities to deliver against performance marketing goals: •Support marketing and technical aspects of delivery on Grubhub and owned platforms •Serve as Marketing SPOC on cross-functional team leading national rollout of delivery •Manage CRM and other marketing technology platforms to deliver personalized messaging to KFC customers 2)Utilize test and learn approach to build foundation for Performance Marketing within KFC and franchisee community: •Define and deliver Local and National Marketing Playbooks for delivery •Work with manager/franchisees to develop funding model for performance marketing 3)Partner with manager/IT to build a robust performance marketing infrastructure for KFC 4)Define and execute End-to-end E-Commerce strategy: •Leverage owned and 3rd party data to craft e-commerce strategy spanning owned and aggregator channels •Define role of marketing channels to build E-Comm layer spanning e-mail, search, paid, push, etc. •Play an integral role in the development of owned E-Comm platforms through KFC.com and the KFC app

Requirements:

•Education/Certifications – Bachelor Degree required. •Experience •5 Years of Practical Business Experience •3-5 Years minimum of performance marketing or targeted digital marketing experience •Experience managing/leveraging a robust CRM program •Experience in E-Commerce and E-Commerce marketing planning •Experience creating and leading customer data-driven marketing/performance marketing •Knowledge of performance/acquisition marketing vendors

Additional Info: